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Recently, someone described Ligure as “a passion project by three friends and a designer who had never designed a watch before.” Maybe that is exactly the point.

Discover why watch proportions matter more than case diameter alone, and how lug-to-lug distance, thickness and geometry shape wearability.

From the Quartz Crisis of the 1970s to the modern revival of mechanical craftsmanship, this article explores the enduring debate between automatic and quartz watches. Discover why quartz transformed the watch industry through precision and affordability, while mechanical watches survived through emotion, craftsmanship, and human connection. A story about timekeeping, technology, and why automatic watches still matter today.

Discover why Ligure Watches is named after Liguria and how the colors, landscapes and marine life of the Italian Riviera inspire every watch we create.

Art and watches have a strangely not-so-close relationship, as you would expect.

Essential Watch Maintenance Tips: Preserving Precision: Here’s what you need to know about automatic watch maintenance to preserve the value and accuracy of your investment.

What makes a dive watch truly reliable? An in-depth look at essential engineering: 20 ATM water resistance, the unidirectional bezel, and the power of an automatic movement. Discover Ligure quality, for the deep sea and the office.

Article exploring how modern luxury watches are moving away from noise and excess, with LIGURE presented as a refined example of restraint, design clarity, and quiet luxury.

Love your smartwatch? Keep it. Discover a different kind of smart: an automatic LIGURE; no charging, powered by you, timeless style for every occasion.

Meet Pieter van Geet, the strategic voice behind LIGURE Watches. An exploration of Italian heritage, restraint, and a long-term vision built on awareness of time.

Discover Loek Oprinsen, co-founder of LIGURE Watches, and how his market vision shapes the Signature Tartaruga and the brand’s long-term positioning.

Discover Jannieke van Geet, designer of LIGURE Watches, she created the Signature Tartaruga timepiece from the design studio in Castell’Arquato, Italy.

AI in Watches: Pineapple on Pizza, and Cappuccino After Dinner? There are debates that simply refuse to die. Pineapple on pizza. Ketchup on pasta. A cappuccino after a meal. In Italy, these aren’t opinions so much as laws of nature. You can do it, of course. Nobody will arrest you. But somewhere in the distance, you can almost hear a nonna sigh: ‘Non si fa.’ Not angry more like a quiet verdict of taste, accompanied by a slow head shake and that unmistakable 'ma dai…'