Behind The Brand

Summer essentials like sunscreen, DEET, and hand sanitizer protect your skin but can quietly damage your watch. Discover how these everyday products may affect rubber straps, gaskets, bezels, and protective coatings, and learn simple ways to keep your Swiss Made dive watch looking and performing at its best. Practical care tips for those who appreciate timeless design, craftsmanship, and the Riviera lifestyle.

Recently, someone described Ligure as “a passion project by three friends and a designer who had never designed a watch before.” Maybe that is exactly the point.