Perspectives

Summer essentials like sunscreen, DEET, and hand sanitizer protect your skin but can quietly damage your watch. Discover how these everyday products may affect rubber straps, gaskets, bezels, and protective coatings, and learn simple ways to keep your Swiss Made dive watch looking and performing at its best. Practical care tips for those who appreciate timeless design, craftsmanship, and the Riviera lifestyle.

Recently, someone described Ligure as “a passion project by three friends and a designer who had never designed a watch before.” Maybe that is exactly the point.

AI in Watches: Pineapple on Pizza, and Cappuccino After Dinner? There are debates that simply refuse to die. Pineapple on pizza. Ketchup on pasta. A cappuccino after a meal. In Italy, these aren’t opinions so much as laws of nature. You can do it, of course. Nobody will arrest you. But somewhere in the distance, you can almost hear a nonna sigh: ‘Non si fa.’ Not angry more like a quiet verdict of taste, accompanied by a slow head shake and that unmistakable 'ma dai…'